Page 31 - Holyland Magazine - 2025 Edition

Tushia Winery. Photo: Gal Tushia.
On right: Nicole Hod Stroh, CEO of the Merage
Foundation Israel. Photo: Javier Schejtman

David Merage, founder of the Merage Today, Negev wines return to Spain not only
Foundation Israel, reflected on the deep as a product but as a symbol of resilience
significance of their work: "Reviving and renewal, rekindling a connection lost to
winemaking in the Negev is not just about history.
producing fine wine; it is about transforming
challenges into opportunities." The desert,
once seen as an obstacle, is now a place of
innovation and prosperity. This is a testament
to the pioneering spirit that defines Israel, and
we are honored to contribute to this journey."

The journey of Negev wines to Spain was
more than a commercial venture; it was a
homecoming of sorts. Centuries ago, the
Jewish communities of the Iberian Peninsula
played a vital role in Europe’s wine culture
before the Inquisition forced them into exile.

Mevorach Vineyard. Photo: David Silverman The significance of this achievement
goes beyond winemaking. The Merage
Foundation Israel’s leadership in this initiative
has proven that with vision and dedication,
even the harshest landscapes can yield
abundance. This project is not merely about
producing fine wines; it is about rewriting
the narrative of the desert itself. What was
once seen as a place of exile and desolation
has become a land of opportunity and
excellence. Biblical references to wine are
deeply interwoven with Jewish tradition,
from the vineyards of Noah to the blessings
of the Sabbath. The Negev, long associated
with biblical prophecy, is fulfilling its ancient
promise—turning the wilderness into fertile
land. The vineyards of the Negev today stand
as a testament to human ingenuity and
perseverance, a bridge between the past and
the future. The meticulous work of modern
vintners, combined with the rich history of
the region, has created wines that carry both
tradition and innovation in every sip.
As glasses were raised in Madrid to celebrate
this extraordinary journey, one thing was
clear: the story of Negev wines is just
beginning. Every uncorked bottle carries
whispers of an ancient past and a future
where the desert flourishes with wine once
more. Yet beyond global recognition, the
true essence of this movement remains in the
Negev itself, where visitors can stroll through
vineyards, meet passionate winemakers, and
experience an unparalleled fusion of history,
faith, and flavor. The Madrid event marked
the start of Negev wines’ global expansion,
proving that even the most arid landscapes

✦can produce greatness.

To discover the magic of Negev wines and plan
your visit to this extraordinary desert wine region,
visit: www.negevwine.co.il

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